From Blog to Book: Moon over Martinborough


The Blog

My name is Jared Gulian, and I’m still not entirely sure how I ended up living in paradise.

That’s the first line on the About page of Jared Gulian’s blog, Moon over Martinborough. In Jared’s case, “paradise” is a tiny olive farm in rural New Zealand, the location and inspiration for his upcoming book based on his blog at

We asked Jared about his whirlwind of an experience landing a book deal with Random House New Zealand this summer, and how he’s built his audience using his blog.

How did your book contract come about?

It started with my blog, which is about life on our tiny olive farm. My partner and I are both American city boys, and somehow we ended up living in rural New Zealand with an olive grove. I wanted to write about it, so I created a blog on in 2009.

The blog became popular and won…

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